Boxes and Glue

Freixenet is a Spanish company that sells cava. Cava (see cava²) is the name of the caves where the wine is kept, and they also use it for a sparkling wine, done in Spain using the Methode Champenoise, which mostly makes it a Champagne clone.

At Freixenet they have the habit of spending lots of money in their Christmas ad campaign. This is due to the fact that, at least in Spain, most of the cava is drank during Christmas. For a number of years they do their campaign by hiring well known names (actors and actresses like Nicole Kidman, or Penélope Cruz). This year they have hired Martin Scorsese as director of a wonderful commercial movie. Watch it if you enjoy Martin Scorsese, Alfred Hitchcok, good cinema in general, intertwingled meta-references, and the like. Some people puts it at the level of the famous 1984 commercial by Apple. Watch the Spanish version too to see how dubbing films harms the industry, the people and pokes holes in the web that sews the universe together. It should actually be forbidden by the human rights code.

So, here I am, spreading the meme, thanks to their nice investment in quality advertising, instead of “bulk” eye-catching... I wonder when will google allow us to get no adsense ads when their cost per click is below a certain threshold, a nice way to save our few readers from the trash or bulk ads while keeping the interesting them and their associated income.

Note: I barely watch TV lately, I got the link from some twitter update which I sadly can’t remember or find again to reference here. The meme runs fast in Spain, let’s see if it moves to the rest of the world. :)